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iPhone is now officially a multi-award winner. It seems Apple maniacs are not the only ones that are in love with the shiny iPhone. ClickZ announced a few days ago that iPhone is the mobile product/service of the year 2007. iPhone managed to beat the fancy Enpocket to get the award. But that wasn’t all. iPhone was named the invention of the year by Time magazine. In the end there were no surprised here. Apple is a truly innovative company as it focuses on customers’ needs and gives them features that they unconsciously want. Apple has truly mastered the art of innovation. A design-oriented approach has allowed Apple to make rarity out of commodity and at the same time provide the best value to its customers. Unlike other companies that build products and then try to match it with their customers, Apple builds products with its customers in mind. Apple iPhone is the innovation of the year because of its iPhoneness: it’s customer-centric design, its intuitive and convenient features. Apple has been able to keep up its innovative ways for quite some time now, and I wouldn’t be surprised if iPhone won a few more awards by the time this year is out. Take that Zune!