Apple has set lofty goals for its iPhone product line. iPhone has already reached close to 4 million in iPhone sales, but it seems at&t has only managed to capture 50% of those people. The main question is, why do people unlock their iPhone? The answer is simple. People want to have the freedom to pick and choose their plans, and by unlocking iPhone, they have the ability to swithc to another carrier or even choose a cheaper plan. There is no question that at&t keeps some customers away. Why is it that Apple wants to stick with a carrier even though it may not be the best carrier for iPhone holders: cash! Apple gets a percentage of every single sold at&t plan, and Apple is better off selling you the at&t’s “great” service plans. I kind of feel for Apple. They are between a rock and a hard place. On one hand, they want to sell more iPhone to reach their lofty goals. On the other hand, Apple loses money everytime its users unlock iPhones. At the end of the day, I believe Apple is better off with allowing its users to unlock iPhones. Think about the money lost as an investment for the future. Partnership with at&t may not last forever, but Apple nation lives on!