Jul
18

iPhone a Gamble For Apple

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iPhone is a great device, and it’s evolutionary at that. Nowadays people look for a device that does everything and Apple iPhone simply does everything (with the 3G you get the long awaited GPS also). But here is the issue: Apple’s alliance with AT&T could finally backfire on them big time.

Apple is a great company which is made famous by focusing on customer-centric design and innovation. Everything works outside the box and everything Apple seems to be working with everything else Apple. Now with the iPhone, it’s still the case. However, iPhone customers have had multiple nightmarish experiences with the whole AT&T activation process.

When iPhone 1.0 was released, I remember people who could not get their phones activated for whatever reason. At the time, people could find a way around the issue and unlock the phone. I am sure someone will figure the same thing out with iPhone 2.0 However, many are complaining about the whole mess that is AT&T activation. Apple and AT&T want to force you to get a contract and activate the hard way, but if the server is down or if the system is not ready for prime time, then you are left with a lot of people who have a shiny device that doesn’t allow them to do what they paid for it to do, making calls. I am sure the whole issue will be addressed by Apple, but who do you make your mad customers happy? Giving them more AT&T experiences?

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