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For each and every product on the market, there is a consumer adoption pyramid. The fact of the matter is that some people are just dying to get their hands on the latest items. Early adopters are obviously a good indication for where a product is headed. The we have professionals who would adopt later than early adopters but their voice matters in the industry and with their word of mouth marketing there comes everyday consumers. Finally, we have the late adopters. So, why is Apple iPhone going in an out of stock so quickly? That happens when you shorten the cycle like Apple has done. It seems regular consumers and early adopters became one when it comes to buying iPhone. And late adopters are not resisting iPhone because of their current phones but rather due to their long-term contracts with other providers. So yes! iPhone is the ninth wonder of the world.