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Unfortunately, it’s true folks. Apple is like a hot restricted free agent and everyone wants to lock up the top guy in the business. I guess it’s only fair that at&t got it as they are paying $300 in subsidies to Apple per phone. But iPhone will be locked up till 2010, which is a couple of years from now. But that is pretty much when most people’s two year’s contracts are up anyway. And by then we will have iPhone 4.0 if not a whole new product. I guess if you have already paid at&t, then you are not losing anything. Here for the story.

I was absolutely sure that at&t would not allow us to use their so called unlocked iPhones with other phone providers. SprintConnection has some interesting details about the deal that is going on between Apple and AT&T and it’s a must read. No T-mobile till 2010? I guess by then we can use iPhone 4.0 with T-mobile.

We reported yesterday that iPhone was going to be sold on a limited basis at at&t stores indefinitely. Well, indefinitely means 1 day as at&t has apparently gone back to good old 3 iPhones per customer days. This still doesn’t mean that iPhone 3G is not coming out soon. It’s rather at&t’s attempt to get rid of all the old iPhones that they have in stock. Late June is the latest I have heard about iPhone’s release date, so let’s hope there is no delay.

Can you believe it? No can you believe it! The limit is back on your iPhone orders, at least @ at&t store (if you are wondering about the Apple store, iPhone is pretty much sold out there). But several sources are now indicating that at&t is limiting the number of iPhones that one can buy in order to avoid people from stocking up iPhones and selling them for a fortune on eBay. At the same time, people who want to buy the iPhone at the very last minute will have the opportunity to do so as long as at&t has the iPhone in stock. Embrace yourself for iPhone 2.0.

Apple has set lofty goals for its iPhone product line. iPhone has already reached close to 4 million in iPhone sales, but it seems at&t has only managed to capture 50% of those people. The main question is, why do people unlock their iPhone? The answer is simple. People want to have the freedom to pick and choose their plans, and by unlocking iPhone, they have the ability to swithc to another carrier or even choose a cheaper plan. There is no question that at&t keeps some customers away. Why is it that Apple wants to stick with a carrier even though it may not be the best carrier for iPhone holders: cash! Apple gets a percentage of every single sold at&t plan, and Apple is better off selling you the at&t’s “great” service plans. I kind of feel for Apple. They are between a rock and a hard place. On one hand, they want to sell more iPhone to reach their lofty goals. On the other hand, Apple loses money everytime its users unlock iPhones. At the end of the day, I believe Apple is better off with allowing its users to unlock iPhones. Think about the money lost as an investment for the future. Partnership with at&t may not last forever, but Apple nation lives on!