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If you thought Apple vs. Google was cool, it now seems we maybe in for a Apple vs. Amazon battle for the supremacy in the eBook market. There are more than enough indications that Apple is getting read to challenge Amazon Kindle device with either an ebook reading iPhone or iPod or a whole new product. Amazon maybe targeting readers with its Kindle device, but by offering audio (and maybe video features in Kindle 2.0), Amazon will be positioned to challenge Apple in the digital content market. Of course, Apple will not be creating a device that will fully focus on book readers, but it’d be nice for Apple to allow iPod or iPhoners to read eBooks on their devices. I think at this point it’s all about who will draw the first blood. Amazon Kindle 2.0 or iPhone 2.0…

I don’t know about you guys, but it took me 45 days to get my hands on a Kindle. Now that I have the Kindle, I can see what all the hype was about. This is certainly a huge step forward by Amazon to conquer the digital content market. Kindle allows you to open up pdf, html, and word docs and view them anytime anywhere. The fact that it’s tiny allows you to bring it with you everywhere. But the wireless features is perhaps the decisive differentiator for Kindle. Sony Readers and other devices out there do not allow you to buy or receive books on the go, and Amazon has certainly got that right.

Kindle is not the best designed ebook reader out there, and it can certainly get an iPhonish upgrade.It’s simple. By going touch, Kindle can move from a close-to-perfection product to a whole other level. An iPhone-like touchscreen feature not only allows you to have more reading real estate on your Kindle, it also makes it possible to avoid pushing those buttons while you are holding your Kindle tight. Kindle is great at it is right now, but it could be much better by taking a page out of Apple’s book.