There are plenty of fancy measuring tapes around. But not all of them can connect to your smartphone to record your measurements. The On measuring tape is different. This is a nifty measuring tape that lets you store all your relevant measurements and create a digital profile to shop online with more confidence.
The device offers a 160 cm circular tape. It has a battery life that lasts for up to 48 months. The companion app collects all your body measurements and uses an algorithm to help you shop like a pro. The product is expected to be compatible with iOS, Android, and smartwatches.[where to get it]