App Usage on Tablets & Phones, Multiple iPhone Refreshes Each Year?0
Apple has already released a number of awesome products this year. The new Mac Pro, MacBooks, iPads, and iPhones are all interesting. But some folks are already waiting for the iPhone 6 and iPad Air 2. Could Apple actually introduce new products more frequently? Morgan Stanley’s Katy Huberty is now suggesting that Apple will most likely release multiple refreshes per year.
Let’s not forget that Apple could release an iWatch, iGlass, and iHDTV in the next few years. Most Apple fans wouldn’t mind more frequent updates. Whether Apple has the resources to deliver that is another story. As far as the iPad goes, it should get TouchID next year. Other plans are not known at this time.
Going back to iPhones and iPads, it is no secret that people do not use these devices the same way. According to the Adobe Digital Index report, app session times are twice as long on tablets via-a-vis smartphones. But smartphone users use apps more frequently. The average session time on tablets is about 24 minutes (13 minutes on smartphones). Adobe’s report found financial apps to be the most popular. iOS app sessions are twice as long as Android sessions. We can’t say we find this data surprising, can you?[via: Marketing Land]