I don’t know about you but I personally spend more time playing with my iPhone applications than actually talking on the phone. There are a lot of interesting applications to explore, making it easy to lose track of time. While there are many decent iPhone applications available on the market, you can find a few bad apples here and there. If you have bought an iPhone for your kid, you want to make sure they don’t play games they shouldn’t. That’s where a rating system such as ERSB comes in. It helps parents figure out whether a game’s content is appropriate for their kids. No wonder that many parents would love to see ERSB ratings for iPhone games.
As much as I like the idea of adding ERSB ratings for iPhone games, I don’t believe it’s such a good idea for Apple to concentrate too much energy on it. Introducing such a ratings system is like opening the Pandora’s box. The ERSB hasn’t worked perfectly with video games on other platforms, and I doubt it will with iPhone games. Besides, I don’t believe having a few bad apples (e.g. Baby Shaker) should be enough of a reason for Apple to make the change. Now as Apple enhances the iPhone platform and iPhone games improve, there may be a need for Apple to consider such a move. But it’s too early to do it at this point.
Your take: what should Apple do?
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