Apple To Take a Page Out of Amazon’s Playbook

We have been hearing for a while how Apple is working on a Netbook or a tablet to expand its business and give us consumers another reason to part ways with our hard-earned money. The latest rumors have hinted at Apple developing a media pad to go beyond where Amazon has gone with Kindle. In case you didn’t pay attention, Amazon released its latest Kindle (Kindle DX), just a few days ago. It’s a 9.7″ Kindle that makes reading books more convenient. All rumors point to Apple trying to take a page out of Amazon’s playbook to develop an “iPod Touch DX” — a bigger, better device for those who want to consume multimedia content on the go. iPod Touch and iPhone are wonderful gadgets, but it’s not hard to see there would be a decent market for Apple MediaPad if it were released today.

Steve Jobs has indicated in the past that Apple won’t try to challenge Amazon Kindle anytime soon, but a media pad is going to give Apple the chance to beat Kindle in its own game. Put the power of Apple SDK behind the device, and it instantly becomes a huge challenger to Kindle. Apple is not known for working on one trick pony devices. You can expect the MediaPad to be a digital powerhouse that lets you surf the Web, read books, consume media, socialize online and create content on the go. That’s way more than anything Kindle DX can do.

Your take: will the “MediaPad” beat Kinde in its own game?