It has been all over the news. Every-time a smart-phone comes close to beating the iPhone in any area, it’s groundbreaking news. Blackberry Curve outselling iPhone so far this year is not a development that a lot of fan expected. But the news is not as bad as it sounds. Blackberry may be outselling Apple, but that’s partly thanks to aggressive Blackberry promotions on the market. And the news it’s exactly what Apple needs to take the iPhone to the next level. Blackberry has been on more major carriers than iPhone. That’s why Apple is trying to do the same with at&t and Verizon.
Apple needs to be involved with more than one carrier to expand its network dramatically. Even a year ago people were talking about needing Apple to move beyond at&t and let other carriers a chance. A year ago, it seemed a bit far fetched for Apple to get involved with Verizon, but that now is in the works. The iPhone is overall a superior device to Blackberry Curve or Storm. It has a platform behind it that is unmatched by anything on the market. But Apple can’t wait too long to get more carriers involved. One can’t stay stagnant in the mobile industry and expect to stay dominant in the market. Bringing other carriers on board can instantly gain Apple lots of new customers and make iPhone untouchable in the smart-phone market.
Blackberry devices are very respectable. But I still haven’t seen one that is truly better than the iPhone. That doesn’t mean we won’t see one in the future. That’s why Apple can’t be stuck with at&t exclusively. Blackberry may have won a small victory in 2009, but there is no stopping Apple (especially with iPhone 3.0 waiting in the wings).