It is no secret that Apple does not release a new iPhone every few months. In fact, when the company upgraded the iPad after 6 months, Apple fans got very angry. Nevertheless, the company may be leaving money on the table by releasing a new iPhone just once a year. At least that is what Sony Mobile chief and president of NW Europe, Pierre Perron has told the Inquierer:
There is a cycle in the chipset market which can give us the opportunity to launch a new product more often than once a year …This market is going very fast. Because mobile consumers are more demanding when it comes to entertainment experience, [they] want to access music, game experiences, faster [and] easier, in a more integrated way.