When Apple introduced the app store for the iPhone, most experts predicted that it will bring Apple success in the following months. But nobody expected the store to be as successful as it’s been. But the real smash hit on the iPhone is the web experience. Playing with iPhone applications is fun, but research has shown that people download only 5 apps on average on their mobile device. While that is an average metric, it does show that iPhone users spend their time doing other things on their phone.
The “real” web on the iPhone has been somewhat a revelation. For years people complained about lack of real web experience on their handheld devices. With iPhone, you come as close as possible to the web experience you get on a netbook or PC. When you combine the power of a game changing gadget such as the iPhone with the experience of real web, you get users who can’t stop surfing the web.
One person who won’t be happy about this data is Steve Ballmer. Steve has taken every opportunity to minimize iPhone’s success in the mobile market, but Windows-based phones have a tough time competing with the iPhone. It’s just not the true web or iPhone apps. It’s the combination of everything. The iPhone doesn’t have the best features in every category, but it’s been put together with users in mind. That’s called customer-centric design, Steve! One of the main reasons iPhone is keeping its momentum going.