The mobile industry has changed once again with Google acquiring Motorola Mobility. The market is now very much a game of Android vs. iPhone. While both Android and iPhone users love technology, there are generally some differences among people who are a part of these groups. Hunch.com has put together an infographic that demonstrates the major differences between Android device owners and iPhone fans:
According to Hunch, iPhone owners are 18% more likely to be women and 27% more likely to live in a city. Hunch’s study suggests that the iPhone crowd are a tad bit older and more sophisticated (many of them with a graduate degree). In addition, Android users are 80% more likely to have only a high school diploma.
From our own surveys, it does seem that conservatives better identify with Android with iPhone. As this model suggests, Android users are 20% more likely to be conservatives. Not surprisingly, those who make a better living are more likely to own an iPhone rather than an Android device.
Here is a short summary of how iPhone fans compare against Android users:
- political views: liberal (iPhone) / conservative
- degree: graduate degree / diploma (Android)
- annual income: $200 or more / $50-100k
- attitude: optimists / pessimists
- personality: extroverts / introverts
- spending habits: spenders/ savers
- adoption: early adopters / late adopters
- travel habits: worldwide / native country
There are many more interesting nuggets in this study. Hunch.com has gathered this data from 15818 users that have participated in the study. These characterizations are based on probability. Not every Android or iPhone owner fits in this model. But this is an interesting study regardless.
Do you agree with Hunch’s study?
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