Apple is back with a bunch of new products that will ship for the holiday season. iPhone and Apple Watch lineups are expected to get upgrades. The company is expected to introduce iPhone XS, XS Max, and XR models in addition to larger Apple Watch models:
1:03 PM: Tim Cook finally has his clicker and ready to present the event.
1:05 PM: Apple has shipped 2 billion iOS devices.
1:11 PM: the next generation of Apple Watch is here. Apple Watch Series 4.
1:13 PM: Apple Watch Series 4 screens are over 30% larger. A new watchface with 8 complications. You can tap on photo of your loved ones to connect with them or simply track your fitness.
1:21PM: electrocardiogram (ECG) now possible on Apple Watch. You just have to open the app and put your finger on the digital crown.
1:33PM: starting price is $399 but Series 3 drops to $279.
1:36PM: now all about iPhone X (10) S.
1:39PM: it has a 5.8″ display but a smaller design in comparison to the Plus phone.
1:41PM: the iPhone Xs Max has a 6.5″ super retina display, 2688 x 1243 pixels.
1:45PM: iPhone XS runs A12 7 nanometer chip processor.
1:48PM: up to 512GB storage now supported.
2:06PM: camera time: 12MP wide-angle camera & telephoto, True Tone flash, optical image stabilization. True Depth camera system on the front.
2:09PM: comes with smart HDR with zero shutter lag. It offers better show and highlights capture to merge them in the best way possible.
2:16 PM: iPhone XS has 30 minutes longer battery life. The Max lasts an hour and half. Dual SIM capability.
2:26 PM: iPhone XR with liquid retina display